Everblutanica wanted to elevate their brand to look professional and clean. I created a fresh new logo and packaging to reflect their exquisite skincare line and ocean-focused mission.
Packaging Design
Everblutanica’s committment to clean beauty products and taking care of the ocean (they donate 4% to ocean cleanup!) lead my creative choices. I chose watercolor artwork to evoke the marine element balanced with a modern sans serif typeface to convey cleanliness and professionalism.
Logo & Business Card
Since the brand name (and logo) is long and fanciful, I simplified its parts so it would read more easily. I chose a typeface that pairs seamlessly with the sans-serif I chose for the packaging, and italicized the letters b, l, and u, (blu) to break up the length and illuminate the ocean element in the name. The double-sided business card utilizes the same artwork used for the packaging to create a consistent brand identity.